What The Trump Win Tells Marketers About Artificial Intelligence

1

Change is upon us and the election is further proof that the cognitive era is here.

There are massive implications (and opportunities) for business and marketers willing to invest in machine intelligence. The best pollsters in the nation conducted thousands of conventional surveys and still significantly missed the outcome. Polling is only as good as the model created to predict. If the model is based on wrong assumptions, then you’ll consistently and reliably get the wrong answer.

I think this is analogous to marketing. If we’re creating for persona archetypes based on an incomplete understanding of people and their surrounding cultural context, we’ll never achieve relevance. Cognitive systems provide deeper insights at far greater scale than traditional human analysis.

Advertisements

About Chris Salamone

About me ( Chris Salamone ) Attorney http://chrissalamone.com http://www.chrissalamone.biz https://vimeo.com/120517175 https://vimeo.com/user37757029 https://about.me/chrissalamone https://www.linkedin.com/in/chris-salamone-2a329b7 1515 N Federal Highway, Suite 300. Boca Raton, FL 33432 561-703-2011
This entry was posted in Business, Entrepreneurship, Leadership and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s