Change is upon us and the election is further proof that the cognitive era is here.
There are massive implications (and opportunities) for business and marketers willing to invest in machine intelligence. The best pollsters in the nation conducted thousands of conventional surveys and still significantly missed the outcome. Polling is only as good as the model created to predict. If the model is based on wrong assumptions, then you’ll consistently and reliably get the wrong answer.
I think this is analogous to marketing. If we’re creating for persona archetypes based on an incomplete understanding of people and their surrounding cultural context, we’ll never achieve relevance. Cognitive systems provide deeper insights at far greater scale than traditional human analysis.